Hello. Let's Get Growing.
Tired of agencies that don't get you?
Want more than big, hard to execute ideas from consultancies?
If so, you've come to the right place.
I'm a Strategic B2B Marketer Who Gets Sh*t Done™. (with measurable results)
Exclusively B2B Marketing
From strategy through activation, I identify your biggest growth problems and remove the obstacles getting in your way. Below are the most common problems I solve.
Testimonials
“Jen is an unusual mix of creative talent, digital know-how, and pure marketing prowess. On top of that, she has a sound business mind and is fun to work with.”
Marketing Leader, Financial Services Tech Consulting
What You Can Buy
Strategy and Planning
Get a full B2B Marketing Strategy and Plan.
Content Strategy & Creation
There's a lot of bad B2B content out there. I'm on a mission to fix that.
Branding & Creative
Activate your brand with stand out creative.
Digital Marketing
Create journies that drive conversions through digital channels.
Demand Generation
Good demand generation gets your sales team better conversations.
Team Extension
Need an extra set of hands? I do that too.
Customers Past and Present
The Industries I Serve
While I've supported every size organization in nearly every B2B industry, my deep expertise in manufacturing, financial services and fintech, tech, and B2B consulting / services makes me a natural fit for executives and marketing leaders looking for B2B marketing support in these industries.
Technology
A division of a $1BN SaaS company implemented a channel program in 2021. Toward the end of 2022 they asked me to stand up their partner marketing function. By running an aligned GTM motion with the account managers, we doubled channel pipeline and revenue in just 6 months.
Consulting / Services
A 15+BN global consultancy needed help with digital campaigns in several industry verticals. Working closely with the marketing teams, I developed digital journey strategy and tighter creative for better awareness and engagement delivering some of the best performing ads across the organization.
Manufacturing
Workforce shortages, cyber threats, supply chain issues, digital transformation, and sustainability are just a few of the challenges that manufacturers are facing. Don't let shrinking pipeline be one too.
Recent Musings
03.
LinkedIn Article
Help! My Thought Leadership Content isn’t Converting to Revenue.
Jen Smith
Unraveling B2B Marketing's Mysteries
I love marketing and I'm always knoodling around in my head about how to make it a better experience for the companies that trust it, the leaders who run it, the customers and prospects who engage with it, and the teams that execute it. Throughout my career, I've been lucky enough to lead (and do) creative, strategy, brand, digital, demand generation, events, product marketing, social, and PR/AR at B2B companies and agencies both large and small.
I believe that marketing must show impact on business growth in order to be considered relevant, keep our best and brightest, and have a seat at the executive table.
I’ve worn many hats in my career and as a result, I have the ability to solve large and complex challenges for organizations.
A few key things about me:
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I enjoy working at the intersection of strategy, communications, design, and technology and I speak all of these “languages”
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No ivory tower here - I think up big ideas, but I also have the skills to make these ideas real
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I like to build things – programs, teams, campaigns, brands, strategies, sites
Who Doesn't Want Results Like This?
5x
increase in marketing sourced pipeline in 18 months
40%
of company bookings from marketing
15%
website conversion lift